February 5, 2021
Plai Has Partnered With Upfluence To Power Brands With Influencer Marketing

Introducing a new partnership with Upfluence that powers you with the ability to find influencers who will promote your brand.

Plai Has Partnered With Upfluence To Power Brands With Influencer Marketing

We are excited to announce a new partnership with Upfluence that powers you with the ability to find influencers who will promote your brand. The new influencer finder from Plai is particularly useful for small businesses and entrepreneurs who may not have the resources for influencer marketing.

The new partnership allows anyone with a Plai account to use an Upfluence powered search and “Find Influencers'' that are most likely to promote the given brand, easily adding influencer marketing to the tool belt of every business owner. Another key benefit is enhanced accuracy, as it’s getting harder to find and work with the right people to promote your brand -- like a TikTok video for a new pizza shop in NYC etc.

We chose Upfluence as they easily integrated with our platform to provide +4 million certified influencers who can be discovered every day by our brands. Partnering with Upfluence on this initiative helps Plai businesses get the most out of each campaign--including small businesses and entrepreneurs whose core business is not marketing.

Upfluence and Plai users will also be able to easily repurpose influencer’s content into target ads on Facebook and Google, where brands can easily implement a full cycle influencer marketing campaign. Plai users also get their first month of Upfluence free.

Let's begin a quick walkthrough to show you how you can start finding influencers in Plai!

How To Find Social Media Influencers Fast

Let’s cut to the chase:

Finding influencers to promote your brand is a marketing strategy that takes a long time for entrepreneurs and small businesses.

Why?

Because finding influencers isn't your main business! Your brand values, your marketing budget, influencer platform and follower count, are all factors that play into finding the right influencers.

Before we start, just know you can watch a demo video here on YouTube to see how to start finding influencers with Plai.

4 Steps To Finding Influencers Fast with Plai

1. Add your influencer category

Here is where you enter a keyword (e.g. cooking) to describe the category of your niche or the niche of your desired influencer.

Find influencers tool

2. Select influencer popularity

Slide to select the follower amount of your desired influencers. TIP: A micro-influencer is an influencer who has less than 10,000 followers. These influencers can be more affordable to work with and can offer a deeper connection with their fans.

Find influencer fast tool

3. Choose influencer platforms

Tap to find influencers across every social media platform like TikTok, Instagram, Twitch, YouTube, Twitter, Facebook, or Pinterest.

find tiktok and instagram influencers

4.  Enter the location of your influencers

Add the country of where your desired influencers are based.

Review your influencers

That's it! Plai will display the best influencers for you to work with in real-time--like finding an Instagram influencer for a new pizza shop in NYC.

Upfluence influencer finder

Summary

Plai and Upfluence both share a passion for inspiring connection and helping brands grow. Typically small brands don’t know how to find the right influencers to promote their brand. The right influencers can provide enormous growth for any brand, they just need to find them.

“Plai is innovating marketing for small businesses and making digital advertising more accessible than ever before.” says Adam Shapiro, the Head of Strategic Partnerships at Upfluence. “We are very excited to power influencer discovery and marketing in the Plai platform for brands of all sizes, as this has become a crucial aspect of any successful digital strategy.”

The new influencer finder feature is particularly useful for small businesses and entrepreneurs who may not have the resources for influencer marketing.

Upfluence and Plai are continuing to partner closely to bring easy to use marketing tools to help support growing brands. The new feature is available globally.


What types of marketing strategies do you use? Let us know your thoughts and questions on Instagram @plai.io

Logan Welbaum

Founder at Plai, Pretty Famous Tik-Tok-er, Business Consultant
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