
How an Ad Agency Owner Slashed Client CPL from $27 to $4 with Plai
As a marketing agency owner for local service businesses, Evgeny Chayko was getting respectable, but standard, results running ads manually on Facebook. With cost-per-lead (CPL) for his clients hovering between $27 and $37, he was looking for a way to deliver game-changing performance that would make his clients' businesses explode.
He found it with Plai, unlocking what he calls a "money glitch" for his agency.