Audience Builder

Build once, use everywhere. Plai’s Audience Builder lets you create reusable, shareable audience templates — including keyword targeting, Meta interests, custom uploaded lists, geo-targeting, and more. Perfect for saving high-performing audiences or sharing preset targeting across clients and campaigns.

What’s Included

• 🧠 Smart Audience Creation
  Build audiences using:
  • Meta interests and behaviors
  • Google search keywords
  • Custom uploaded CSVs (email lists, phone numbers)
  • Retargeting and lookalikes
  • Location, language, and demographic filters
• 🔁 Reusable Across Workspaces
  Save your best-performing audience setups and apply them to any campaign — across clients, brands, or markets.
• 🎯 Shareable with Teams or Clients
  Agencies and franchises can create proven audience templates for niches like:
  • Local service areas
  • Industry-specific segments (e.g. home buyers, gym members, SMB owners)
  • Retargeting past site visitors, lead form viewers, etc.
• 📂 Organized for Scale
  Keep all your custom audiences in one place
  Group them by niche, funnel stage, or campaign type
  Use them like plug-and-play blocks in your campaign builder

Use Cases

• Speed up new campaign setup with prebuilt targeting
• Keep consistent targeting across accounts or brands
• Create niche-specific audience packs (e.g. roofers, realtors, ecommerce)
• Centralize audience data and custom lists