Optimization Folders (Multi-campaign AI Optimization)

Take the guesswork out of budget management. With Optimization Folders, you can group campaigns across any platform — Meta, Google, TikTok, Snapchat, and more — and let Plai automatically shift spend toward top performers based on your goals. Organize by funnel stage, product, channel, or anything you want — then flip a switch and let AI do the optimizing.

Ideal for marketers managing multi-platform ad strategies. Whether you're running full-funnel campaigns or testing creatives across channels, Optimization Folders help you scale what’s working and cut waste — automatically.

✅ Key Features

🔄 Cross-Platform Budget Optimization

• Shift spend between Meta, Google, TikTok, Snapchat, and more
• Let Plai prioritize high-performing campaigns, ad sets, or channels
• Great for teams running full-funnel or multi-channel strategies

🎯 Goal-Based Folder Settings

• Set folder-level goals (e.g. lowest CPA, highest ROAS, max reach)
• Optimize for awareness, engagement, conversions, or custom KPIs
• Automatically reallocates budget based on real-time performance

🗂️ Flexible Folder Organization

• Group campaigns by funnel stage, brand, product line, audience, or offer
• Example:
  • Upper Funnel Folder → TikTok, Snapchat, Instagram video ads
  • Bottom Funnel Folder → Google Search, Meta retargeting, branded campaigns
• Organize your way — Plai handles the logic

⚙️ One Switch to Automate

• Flip the optimization switch on any folder
• Plai monitors performance and adjusts spend continuously
• Remove underperformers, boost winners, and save budget

🧠 Frequently Asked Questions

Q: Can I group campaigns from different platforms in one folder?
Yes — you can mix and match campaigns from Meta, Google, TikTok, Snapchat, etc.

Q: What happens when I enable optimization?
Plai starts shifting budget toward top-performing campaigns or ad sets based on your folder goal.

Q: Can I create folders based on funnel stages or products?
Absolutely. You can organize campaigns any way you want.

Q: Will I still have control?
Yes — you can manually adjust goals, pause optimization, or override folder logic anytime.