Optimize for Me (Ad-Level AI Optimization)

Let your ads improve themselves. With Optimize for Me, Plai’s AI automatically adjusts your ad creative, targeting, placements, keywords, and more — all based on your selected goal (like leads, conversions, traffic, or engagement). It works behind the scenes 24/7 to learn what’s working and shift resources accordingly.

✅ Key Features

🎯 Goal-Based Optimization

• Select your desired outcome: leads, sales, traffic, engagement, etc.
• AI optimizes based on real-time performance relative to your chosen goal
• Adjust the goal anytime — Plai adapts

🧠 Creative & Targeting Intelligence

• Auto-tests and rotates new ad copy, images, videos, and formats
• Pauses low-performing assets and focuses budget on winners
• Adjusts targeting (audiences, interests, locations, placements, keywords) for best results
• Works across Meta, Google, TikTok, and other supported platforms

🔄 Continuous Learning & Adjustment

• Optimizes daily — no need to manually refresh your campaigns
• Moves budget away from underperforming ads
• Adds new creative variations based on prior wins

🧰 Fully Hands-Off or Fully Adjustable

• Works on autopilot — or you can monitor and tweak as needed
• Combine with Optimization Folders for even more control at the campaign group level
• Toggle it on per ad or campaign

🧠 Frequently Asked Questions

Q: How is this different from Optimization Folders?
Optimization Folders manage campaign-level budget and grouping. Optimize for Me works at the ad level, fine-tuning creative, targeting, and performance variables.

Q: Can I turn it off or make changes manually?
Yes — you stay in control. You can pause or override AI adjustments anytime.

Q: What happens to poor-performing assets?
They’re automatically paused, and budget shifts to better-performing variations.

Q: Is this available for all platforms?
Yes — works with Meta, Google, TikTok, and more.