Postcard Ads

Send beautifully designed, highly targeted postcard ads through the mail — powered by Plai. Choose from multiple formats, apply advanced targeting filters, and launch print campaigns just like you would digital ones. You handle the messaging — we handle the printing, postage, and delivery.

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Postcard Ads are perfect for real estate, home services, health & wellness, financial services, and any business that benefits from a tangible touchpoint. Combine the trust of print with the precision of digital — and run it all directly from Plai.

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✅ Key Features

🎯 Targeting Options

• Upload your own contact list (CSV)
• Or build a mailing list in minutes:
  • Enter a starting address
  • Choose the number of recipients
  • Filter by location, distance, or property type
• Add behavioral targeting, like:
  • High net worth
  • Retired homeowners
  • Likely to move
  • Homeowners by value or age
• Works domestically and internationally

🖋️ Creative & Format Options

• Send:
  • 6x9 postcard
  • 4x6 postcard
  • Windowed letter
• Customize with:
  • AI-written ad copy
  • QR codes that link to landing pages or lead forms
  • Handwritten-style fonts (script, cursive, casual)
  • Your logo, images, and call-to-action

📦 Printing & Delivery

• We handle printing, postage, and delivery
• Delivery via USPS and international carriers
• Flat rate: $1.56 per piece (US & international)
• No minimum order
• Estimated delivery tracking included

⚙️ Campaign Uses

• Just listed / just sold promotions
• Local offers or reactivation
• Lead generation for real estate or services
• Drip sequences or appointment reminders
• Combine with Meta or Google Ads for omnichannel campaigns

🧠 Frequently Asked Questions

Q: Do I need to design the postcard myself?
No. Plai generates the layout, copy, and visuals — you can customize it or use templates.

Q: How do I track performance?
Every QR code is unique per campaign. You can track scans and visits just like a digital ad.

Q: Can I use this outside the US?
Yes. Postcard Ads support international addresses — at the same $1.56 flat rate.

Q: Can I personalize the message per recipient?
Not yet, but personalized merge fields are coming soon.