Why Direct Mail?

Direct mail marketing offers a unique opportunity to make a lasting impression on your audience. Unlike digital ads that people scroll past, physical mail is something they can hold, making it more memorable. In fact, direct mail advertising can increase brand recall by up to 70% compared to digital marketing alone. High brand recall directly correlates with a higher ROI, with 67% of marketers saying direct mail has the highest ROI of any channel.

But the real magic happens when you combine direct mail with your digital campaigns. Running Facebook ads, Google ads, and direct mail campaigns simultaneously can amplify the effectiveness of all channels, creating a more cohesive and impactful marketing strategy.
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Measuring Success

One of the challenges with direct mail has always been tracking its effectiveness. Plai makes this easy by providing several methods to measure success:

• QR Codes: When creating your direct mail campaign in Plai, we generate a QR code linked to your specific URL. This allows you to track the total number of unique scans and monitor conversions on a dedicated landing page.
• Promo Codes: Add a unique promo code to your postcard. By tracking the usage of this code, you can directly attribute conversions to your direct mail campaign.
• Custom Phone Numbers: Include a custom phone number unique to this campaign, making it easy to track calls and leads generated from your direct mail efforts.
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How to Create Direct Mail Campaigns in Plai

Creating a direct mail campaign in Plai is simple and intuitive. Here’s a step-by-step guide:

1. Upload Your Image: Start by selecting the direct mail icon and uploading your postcard image. You can crop and adjust it to fit perfectly.
2. Customize Your Postcard: Choose from a variety of fonts and add your ad copy, including a QR code link that directs recipients to your specific landing page.
3. Select Your Audience: Target your ideal audience by selecting criteria such as nearest neighbors, likely to move, new homeowners, high net worth, or businesses. You can also specify the location by adding a zip code or city.
4. Set Your Campaign Details: Input the number of recipients, and the system will calculate the total cost for you. For example, sending to 1,000 recipients at $1.38 per postcard would total $1,380.
5. Finalize and Send: After confirming the details, you’ll receive a payment link via email. Once the payment is confirmed, Plai will handle the creation and mailing of your postcards, with delivery typically taking 7 to 13 days. You'll also receive a campaign overview report once the postcards have been sent.

If you're using Plai White Label, the direct mail feature is hidden by default. To start using it, simply enable the option in one of your workspaces. If you have a system in place to collect payments from clients for these campaigns, you can make this feature available to all your clients.

We invite you to see the full video at this link: https://youtu.be/pQjlB44Y-Ig
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Conclusion

Direct mail campaigns are a fantastic addition to your marketing funnel, offering a tangible way to reinforce your brand message and drive results. We can’t wait for you to try it out and see the impact for yourself.

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