Enhance Your Facebook Campaigns with Multiple Ad Sets in Plai
6 min read
Simplified Campaign Structure
Previously, when you launched a campaign, it consisted of one campaign, one ad set, and one ad with numerous ad combinations. With our new feature, the structure remains similar at the launch, but you now have the flexibility to add up to 10 different ad sets for each campaign. This capability is designed to facilitate more efficient A/B testing and better targeting.
How to Create Multiple Ad Sets
Launch Your Campaign: Start by launching your campaign as usual (click on the advertise tab). It will have one ad set.
Add New Ad Sets: Once the campaign is launched, navigate to the View Results option and at the button of the ad you will have the 'Add New Ad Set' option. The entire ad set from your campaign will be duplicated, providing a pure A/B testing environment.
Customize Ad Sets: Modify the new ad sets according to your testing requirements. For example, you can:
Targeting: Keep the same creative and switch out the audience. You can test between Broad Audiences, Look-a-Like and Remarketing. Use different ad sets to target various audience segments and refine your targeting strategy.
Creative: Create one ad set for images, another for videos, and another for carousels. Experiment with different types of creative content (images, videos, carousels) in separate ad sets to determine what resonates most with your audience.
Landing Pages: Test different landing pages to see which performs best.
Placement: Have one ad set for vertical placements (e.g., Facebook Reels, Instagram Reels) and another for standard placements. Test different ad placements to see which ones drive the best results for your campaign goals.
Advantage Campaign Budget
Our new feature integrates seamlessly with Facebook’s Advantage Campaign Budget, which means your budget is automatically allocated to the best-performing ad set. The budget, campaign name, and goal remain at the campaign level, ensuring streamlined management and optimization.
Editing and Performance Tracking
Editing Ad Sets: Each ad set can be individually edited after creation. Select the ad set you want to modify and make the necessary changes.
Performance Breakdown: Track the performance of each ad set individually to identify the best strategies and optimize future campaigns.
Upcoming Enhancements
We're not stopping at Facebook. This feature will also be available for Google Ads soon, allowing you to create and manage multi-ad groups in Google with the same ease and efficiency.
Conclusion
We're incredibly excited to bring you this powerful new feature. By allowing you to create multiple ad sets within a single campaign, we aim to provide you with greater flexibility, more efficient A/B testing, and improved ad performance.
Watch the full video for more details of this new feature https://www.youtube.com/watch?v=_4fulsa9fTU&t=5s
Don't forget to like and subscribe for more updates and tutorials. Happy advertising!
A month or so ago, I shared the beginning results of an ad I was running. I decided to give you an update! I shared the real results of this Facebook Lead Ad below. But, since I also get the question, "Are your leads good quality?", I decided to also share the results of the bulk verification of all of these leads.Gone are the days where beginners or non experts can run their own ads successfully, thanks to Plai
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Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
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Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Rebeca Smith
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
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John Tseng
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Rebeca Smith
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Steve McQuillen
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Kevin Martin
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Julia Yang
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
John Tseng
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”
Rebeca Smith
Founder, TechMatter
“With shelter-in-place, Patreon has become a great source of income for 140,000 creators. But as we’ve scaled, with every new release we spent up to 4 days implementing or fixing analytics.”