April 7, 2024
No landing page to launch Ads? We've got you

Not sure if you need a landing page for the kind of ad you're planning to launch? We explain it all.

Do I need a landing page to create ads with AI?

Yes and no.

A landing page or website URL is only required for certain types of ads, below you can check both options.

While we pull in information from your landing page URL to generate your ads, the ChatGPT prompt section is the most important for generating your ad text, targeting, and overall ad campaign with AI.

1. When you DON’T need a landing page:

If you are creating ads that don’t direct to a landing page when the ad is clicked:
  • Facebook/Instagram Lead Ads
  • Facebook/WhatsApp/Instagram Messenger Ads
  • Google Call Ads
  • YouTube Discovery Ads
Make sure you select these

These are the options available for messaging apps:

You can select one

And you have the option to create automated conversations

These will give the client the sense that their request is being handled quickly

... and for Google Call ads you can add your phone number and capture your leads from the first click

Make sure the phone number is active and if you are working with some sort of landing make sure you put it there (even if your goal is to capture the call)

2. When you DO need a landing page.

If you are creating ads that do direct to a landing page when the ad is clicked:
  • Facebook/Instagram Traffic or Conversion Ads
  • Google Search Ads
  • Google Display Ads
  • TikTok Ads
  • LinkedIn Ads
  • Snapchat Ads
  • YouTube in Stream Ads
  • Bing Ads

You can select any of these platforms from our Launch menu:

Why do I always have to add a Landing page URL when generating my ads?

We mainly ask for a website to help generate relevant ad copy and targeting with AI (very important for a healthy Click through rate).

Even for ad types that don’t point to a landing page, sometimes when creating the ad, these platforms still require a landing page url to verify your brand or products.

For example, for Facebook Lead Ads, we use your landing page url to automatically fill out the form. It's required by Facebook to have a website url in the form.

Even super visual platform like TikTok and Snapchat will ask you landing page URL, which is where users will be redirected to once they click your Call to Action

What if I don’t have a landing page but the ad I want to create requires one?

If you are creating any of these ads and you don’t have a landing page…
  • Facebook/Instagram Lead Ads
  • Facebook/WhatsApp/Instagram Messenger Ads
  • Google Call Ads

You could use your Facebook business page URL, PDF link, Linktree, Instagram profile, Google Business Page, or any other social media channel links that you have.

There are many website builders you could use that will provide you a landing for your customers, you can always use ours.

You only need to create a free account and then just start playing around.

Once you login you will see many options to start building the perfect landing page for those rocking ads.

Carolina Flechas

Read more
You might also be interested in these
Effortless Campaign Tracking with UTMs in Plai & GHL
Felipe Laciar
In Plai your campaigns can have UTM parameters for better tracking!
Transforming Digital Marketing Agencies with Plai Blacklabel
Julia Viloria
We are proud to introduce Plai Blacklabel, a revolutionary feature that will redefine how digital marketing agencies operate and scale! This new addition provides a powerful way for agencies to grow their businesses, manage large client portfolios, and seamlessly handle complex advertising needs or also work with marketing agencies directly.