Plai's Guide to Creating a LinkedIn Ads Account

Whether you’re a small business looking to expand your reach or a large enterprise aiming to connect with decision-makers, LinkedIn Ads offer powerful tools to achieve your goals. In this guide, we’ll walk you through the essential steps to set up your LinkedIn Ads account, ensuring you’re ready to launch effective campaigns:

1. Create a LinkedIn Account:
   • If you don’t already have a LinkedIn account, the first step is to sign up. Go to LinkedIn’s homepage and click on “Join now.” Fill in your details and complete the registration process.
   • If you already have an account, simply log in.

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2. Access LinkedIn Campaign Manager:
   • Once logged in, navigate to the LinkedIn Campaign Manager by clicking on the “For Business” icon in the top-right corner and selecting “Advertise on LinkedIn.”

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• Campaign Manager is where you’ll manage your ads, track performance, and access all LinkedIn advertising tools.

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3. Set Up an Account:
   • Click on “Create Account” in Campaign Manager.
   • Enter your account name, associate it with your LinkedIn Page (if you have one), and choose your currency. It’s essential to select the correct currency as you won’t be able to change it later.

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4. Add Billing Information:
   • To run ads, you’ll need to enter your billing details. Navigate to the “Billing Center” in Campaign Manager and add a payment method. LinkedIn accepts major credit cards, and in some regions, you may have the option to pay by invoice.
   • Understanding LinkedIn’s billing structure is important. You’ll be billed based on the campaign budget you set, either per click, impression, or lead.

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5. Set Up a LinkedIn Page (if not already done):
   • A LinkedIn Page is crucial for businesses as it allows you to promote your brand and connect with followers. If you don’t have one, go to the LinkedIn Pages section and create one. Fill out all necessary information, including your company name, logo, and description.
   • An optimized LinkedIn Page helps increase brand visibility and credibility, making it easier for users to engage with your ads.
   • Don’t forget to link your Page to your Ad Account! some text
     • Sign in to Campaign Manager.
     • If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
     • Click Account settings on the left menu, then click Edit account.
     • Click Save Changes.

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Now it’s time to log in to Plai, click on “Connect platforms”, Log your LinkedIn credentials and create your first campaign! Check our next blog post on how to Create a Linkedin Ads campaign

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