All blog posts
All our posts, in one page.
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Plai’s Optimize for Me: Your New Personal Ad Manager
Julia Viloria
Optimize for Me is more than just a tool, it's your 24/7 ad strategist. Every day, our AI dives deep into the performance data of your Google and Facebook ads, analyzing your primary text, headlines, audiences, keywords and other assets.
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Transform your Facebook Ads into Google PMax Campaigns with Plai
Julia Viloria
In the world of digital marketing, there's no such thing as a perfect ad. Success often hinges on relentless A/B testing, and that doesn’t always mean throwing more money into your campaigns. That’s why we’re thrilled to introduce a new feature in Plai that makes this process a whole lot easier: you can now convert your existing Facebook ads into Google Performance Max campaigns with just a few clicks.
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Creating a Google Manager Account (MCC) to Manage Multiple Client Accounts
Felipe Laciar
Learn the easy steps to create a Google Ads MCC
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Elevate Your Marketing Strategy with Direct Mail Campaigns in Plai
Julia Viloria
We're thrilled to introduce a powerful new feature in Plai: direct physical mail campaigns. This exciting addition allows you to integrate a tangible, creative element into your marketing strategy, complementing your digital efforts with a proven method for boosting brand recall and ROI.
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Effortless Campaign Tracking with UTMs in Plai & GHL
Felipe Laciar
In Plai your campaigns can have UTM parameters for better tracking!
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Transforming Digital Marketing Agencies with Plai Blacklabel
Julia Viloria
We are proud to introduce Plai Blacklabel, a revolutionary feature that will redefine how digital marketing agencies operate and scale! This new addition provides a powerful way for agencies to grow their businesses, manage large client portfolios, and seamlessly handle complex advertising needs or also work with marketing agencies directly.
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Simplify Client Access with LinkBridge by Plai!
Julia Viloria
Managing access to your client's Facebook and Instagram assets has never been easier. With LinkBridge by Plai, you can seamlessly obtain permissions to manage ad accounts, pages, and other assets without the usual hassle. This tool transforms the way you handle client assets, making the process straightforward and efficient.
Advertising
Enhance Your Facebook Campaigns with Multiple Ad Sets in Plai
Julia Viloria
We're thrilled to announce the launch of a groundbreaking new feature inside of Plai that will transform the way you manage your Facebook ad campaigns. This new functionality allows you to have images and videos in the same Facebook campaign, test different audience groups, and create multiple ad sets within a single campaign. Let's dive into how this new feature works and how it can revolutionize your advertising strategy.
Advertising
Introducing: Optimization Folders
Felipe Laciar
In the landscape of digital marketing, navigating various ad platforms can be a complex task. From Snapchat to Spotify to YouTube, each platform offers unique opportunities and challenges. However, optimizing ad spend across these diverse platforms has been a persistent struggle even for experienced marketers—until now.
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Introducing the New Video Ad Creator in Plai: Elevate Your Marketing Efforts
Julia Viloria
At Plai, we're constantly striving to provide our users with innovative tools to enhance their marketing strategies. That's why we're thrilled to announce the launch of our latest feature: the Video Ad Creator. With this powerful tool, you can now effortlessly create captivating video ads to elevate your advertising efforts. Let's dive into the details of how you can leverage this exciting new feature.
Unleashing the Power of Spotify Ads: Plai's Innovative Integration with AI
Julia Viloria
In today's digital age, advertising is essential for small businesses to reach their target audience effectively. With the emergence of Spotify ads integrated into Plai, small businesses now have an exciting new avenue to explore.
Meta Updates: A Look Back at 2023 and Insights into 2024 Innovations
Julia Viloria
Meta has undergone significant changes in recent years, with updates aimed at enhancing user experience, improving transparency, and increasing efficiency in advertising campaigns. In 2023, several noteworthy updates were introduced, setting the stage for further advancements in 2024. Let's explore these changes and what to expect in the coming year!
What’s coming: Google Ads 2024
Carolina Flechas
As the digital landscape continues to evolve, discover the latest strategies, features, and game-changing updates that will redefine the way you approach online advertising. From innovative targeting options to cutting-edge automation tools, this year promises a wealth of opportunities to elevate your campaignsAI and automation:
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Generate 100s of Ad Creatives with AI
Julia Viloria
We're thrilled to announce the launch of a groundbreaking AI image ad feature that is set to revolutionize your creative campaigns. In this blog post, we'll walk you through the exciting details and demonstrate how this innovative tool can enhance your advertising efforts across various platforms.
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Advertising on a budget? Then this guide is for you
Carolina Flechas
Here's the playbook on what to do when advertising on a budget
Advertising
No landing page to launch Ads? We've got you
Carolina Flechas
Not sure if you need a landing page for the kind of ad you're planning to launch? We explain it all.
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AI Automation Agency
Logan Welbaum
Explore the concept of AI automation agencies, their diverse range of services, and discover how to transform your SMMA into an AI-powered force with the help of Plai. With low startup costs and immense growth potential, AI automation agencies offer a thrilling opportunity to revolutionize your business and achieve remarkable success in the digital landscape. Get ready to unleash the power of AI and take your business to new heights!
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7 Expert Tips for Creating Killer Google Ads
Logan Welbaum
In order to get the most out of your Google Ads campaign, it's important to follow best practices and optimize your strategy. In this article, we've compiled a list of 10 tips for creating effective Google Ads, including using relevant keywords, utilizing ad extensions, setting clear goals, and targeting the right audience. By following these tips, you can drive valuable traffic to your website and achieve your business goals.
Marketing
YouTube Custom Intent Audiences (Like Gary Vee)
Logan Welbaum
Turn YouTube into a performance marketing machine with Custom Intent Audiences Targeting on Youtube Ads and Google Ads.
SEO
Create SEO Friendly Content in 2023
Logan Welbaum
The same strategies don’t work like they used to. Discover the best way to create SEO friendly content, measure performance, and improve your SEO in 2023 and beyond!
SEO
Learn How To Increase Traffic To Your Website
Logan Welbaum
The same strategies don’t work like they used to. Discover how you can grow your traffic and increase website engagement in 2023.
Tech
Track Anything With Your Own UTM Template Builder
Logan Welbaum
Get your free UTM builder to create and manage all of your tagged urls in one place. Easy UTM management for your entire team.
Advertising
Get Your Ad To The Top of Google
Logan Welbaum
The same strategies don’t work like they used to. Learn how you can get to #1 on Google Search for any keyword that you want with $5.
Marketing
Partner Marketing Playbook
Logan Welbaum
See how you can scale your Partner Marketing initiatives and learn best practices, for achieving success across your Partners’ lifecycle.
Advertising
The Ultimate Best Practice Guide for Facebook Ads 2023
Logan Welbaum
The same strategies don’t work like they used to. Discover the best targeting, creative, and latest features to take your Facebook ads to a new level in 2023 and beyond!
Marketing
The Best 4 Types of Marketing Strategies for Small Businesses
Logan Welbaum
Marketing today can be overwhelming – there are far more than 4 types of marketing strategies for small businesses to choose from.